Trademark lawyer Brian Conroy today shared the culmination of months of intensive research on Apple trademarks, giving us some solid insight into what the company might be working on based on its trademark filings around the world.
First and foremost, Conroy has tracked down a trademark filing for the iPhone 7, seemingly confirming the “iPhone 7” name just ahead of tomorrow’s event. The larger version of the iPhone — presumably the iPhone 7 Plus — is not mentioned in the filing, but it is clear Apple will call its new device the iPhone 7 despite its minor design changes.
Conroy has also found a trademark filing that confirms the “AirPods” trademark has been registered by Apple. MacRumors first discovered the AirPods trademark late last year and linked it to a lawyer associated with Apple, but Apple was careful to use a shell company for trademark registration. While there was little doubt the AirPods trademark belonged to Apple, there is now no question.
Alongside the AirPods, which are said to be wireless Bluetooth earbuds, Apple also appears to have trademarked the name “AirPod Case,” which is in line with rumors suggesting the AirPods will come with a battery case that is aimed at charging them on the go to increase battery life. The AirPods are rumored to feature four hours of battery life sans case and they could be announced at tomorrow’s event along with updated Beats headphones.
Conroy has also found trademark filings for future Apple products that include “Apple Iris Engine,” “Apple Iris Image Engine,” “Apple Smart Button,” and “Apple Touch Bar,” which he plans to cover in greater detail in later posts. Apple is rumored to be working on iris recognition capabilities for the 2017 iPhone, and “Apple Touch Bar” could potentially refer to the touch panel that’s built into the next-generation MacBook Pro, rumored to be coming tis October. Apple Smart Button is less clear, but could potentially refer to the new touch-based flush Home button coming in the iPhone 7.
Software-based filings have also been discovered, including “Apple Swift Labs,” “Apple Progress Card,” “Apple Breathe,” “Apple Smart View,” “Apple Rich Links,” “iBooks Storytime,” “Control Strip,” and many other trademarks for known iOS 10 features. macOS Sierra trademarks that hint at alternate names Apple might have used for the operating system have also been discovered and will be shared later.
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